Nothing makes an impression like moving pictures with sound. That's why digital video continues to grow in importance online. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording—phones, GoPros, DSLRs—and the case for ever-more powerful video editing software becomes clear. Further, the software must be usable by nonprofessionals, and it has to keep up with newer formats such as HEVC (High Efficiency Video Coding) and 360-degree VR video, and it has to be able to handle 4K and higher resolution.
For example, ads for health & fitness apps often feature images of fit healthy people. For action games you’ll notice they often use custom images that show of the characters or amazing graphics. Finance apps tend to show people, money and use the colour green a lot. While educational apps tend to show the app running on a device and often people holding that device.
Miss the days of Super 8 cameras? iSuper8 lets you give videos you’ve recorded on your iPhone a vintage look, grading each pixel of your video to give it a unique vintage look. The app allows you to adjust the frame rate of videos you’ve recorded to 12, 18, or 24 frames per second and has number of customizable film stocks you can use to make your video look its best.
Particularly intensive is the process of rendering your finished product into a standard video file that will by playable on the target device of choice, be that an HDTV, a laptop, or a smartphone. Most of the software can take advantage of your computer's graphics processor to speed this up. Be sure to check the performance section in each review linked here to see how speedy or slow the application is. In rendering speed testing, CyberLink and Pinnacle have been my perennial champs.
Snapseed is another great basic photo editing app, but with features that make it slightly more geared towards the professional user. For example, with Snapseed, you can focus in on a certain point of the image and bring it to life with enhanced lighting and focusing features. This makes it perfect for marketers who depend on images to sell their products.
CinemaFX gives your finished videos a new look with its palate of 55 effects. Stackable with up to three effects at a time, effects can be adjusted to create your own unique finished look. Videos can be previewed side-by-side against the original, and finished videos can be exported to your phone in a variety of different formats as well as uploaded directly to YouTube or emailed to friends from within the app.
If your camera exports a spherical fisheye or dual fisheye footage, some editing softwares require you to convert your footage into equirectangular format before you can edit them. Others, like Pinnacle Studio will work with these and convert them into equirectangular format for editing. If you have a device that captures your footage by stitching multiple cameras together (ex. a device that holds 6 GoPros to capture all 360 degrees), you will still be required to use stitching software to create a 360 file, video editing and stitching software are two very different things.