Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.

Improving the result of your videos on Instagram can directly contribute to increase your fan base, get more Likes and ultimately attract more audience. If you limit yourself to publishing your videos as you record them and without using any type of edition, you will never know the true scope they can have. Therefore, we encourage you to start using some of the 6 applications that we are going to recommend and then compare the results with the videos that you already had published on Instagram.

Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.
VideoShow Video Editor is one of the more popular video editing apps. It’s a simple video editor that lets you do the basic stuff like trim video, organize your clips, and add music. You’ll also find some additional features like the ability to add emoji and text to videos and a variety of video effects to make things a little more fun. It’s great for stuff like Facebook, Twitter, or Instagram, but it’s not powerful enough for bigger productions. You'll want to check out something else for that. The app is free to download and use with some additional stuff available as in-app purchases.

One of the unique selling points of LumaFusion is its UI. The app looks really clean with no ads or annoying popups to hamper your experience. What I love most about LumaFusion is that it not only allows users to edit videos in landscape mode but also portrait mode. Not only that, you can easily switch between the two modes without any hiccup. This comes helpful as the app  supports a variety of video aspect ratios including landscape, portrait, square, film, and more.
Increasingly, new capabilities trickle down from professional-level software to the consumer category. That's a good thing for nonprofessional movie editors, since the more consumer-oriented software tends to make easier procedures that can sometimes be pretty tricky in the pro-level software. Read on for a survey of the latest trends in video editing software along with our top picks in the field.
Editor’s like Pinnacle Studio allow you to take your 360 video and convert it to regular standard video. With this, you have full control to take your audience through the experience you want to show them. By using your cursor you are able to set the path through your video with panning and field of view controls. With this capability it is easy to guide your audience through your video, sharing the visual journey as you want it to be seen, without the hassle of requiring multiple cameras to capture all of the angles & then edit them together. The video above, shares with you the steps required to convert your video to standard video.
Trim down your hours or video into the highlights to share. See what this videographer does to takes you through their vacation by highlighting various moments for you to experience in 360. How? Combining multiple videos together with transitions and titles, trimming down their footage to show the highlights and let the user experience a taste of each scene.

Although the Sphaeres VR Experiences are intended to be calming and relaxing, some people may experience discomfort due to the nature of immersive Virtual Reality and 360 degree videos. Should you experience any discomfort we recommend taking off your VR headset immediately and to sit or lie down until your discomfort has passed. We take no responsibility for any injuries, accidents or discomforts caused during or after watching our 360 degree VR video experiences. You watch 360 VR video experiences entirely at your own risk and we recommend that you closely familiarise yourself with the risk of using VR headsets before use and that you closely read and follow the manufacturer's guidelines of your particular VR headset.

Several of the products here (Adobe Premiere Elements is a notable exception) still support 3D video editing if that's your thing, though the this has been replaced by 360-degree VR footage like that shot by the Samsung Gear 360 as the current home-theater fad. As is often the case, our Editors' Choice, CyberLink PowerDirector was the first product in this group to offer support for this new kind of video media.
The last thing that I want to mention to you is the importance of always testing multiple different creatives in your campaigns. I recommend testing at least 3 different images and 2 different combinations of copy (6 ads total) for every campaign you run. This greatly increases your chances of creating an ad that resonates with your target audience.
Another very good and popular 360 degree video player is in360Tube . In terms of popularity, it may not come close to its competitors but the user rating is good of this app. And the best part is it is playable on both Android and iPhones. Users can enjoy 360 videos from Youtube on their iPhones, iPads, Samsung phones etc. There are four ways that basically control your watching experience. This app is compatible with various VR headsets and those are Google Cardboard, Durovis Dive, DODOCase and Samsung Gear VR and many more. Users can download the app from iTunes store.
Video Crop is a video editor app for iPhone that performs only one task – cropping videos. If you have a video that you want to crop, and you want an app that can do it quickly and smoothly, you should definitely check out Video Crop. The interface is very intuitive. You simply choose the video you want to crop, and then you can select the area you want to crop.

Talking about features, LumaFusion supports up to 6 video and audio tracks for for photos, videos, audio, titles and graphics with an additional 6 audio tracks narration, music and sound effects. You also get a magnetic timeline which makes it really easy to manipulate clips once they are imported. There’s dozens of transitions and effects with the ability to layer effects. Finally, it also comes with dozens of royalty free music, sound effects, and more. If you really need a professional grade video editing app for your iPhone, you should definitely buy LumaFusion.
2.2.11.0 (11/14/2017) - WM10 : Navigation bar hides at start 2.2.0.0 (11/13/2017) - New "Cinema" mode in VR settings : watch non 360° videos like if tou are at the cinema! - Bugfix: SBS mode bad results with video rendering. 2.1.0.0 (07/17/2017) - W10 : Transparency tile - WM10 : Bugfix - crash at launch on 2.0.0.0 (07/13/2017) - Windows 10 UWP (Works with XboxOne too) but the old version for Win 8.1 (Desktop+Phone) is still updated with this package. (Note : you can use gamepads on Windows Mobile 10) - Spherical Video SBS (Side By Side) handled (top-bottom or left-right) 1.2.0.0 (07/19/2016) - Sensor performances improved - General performances improved 1.1.0.0 (07/01/2016) - New feature : You can read 360° images/photos now (local files or URI) - Some Bug fixes 1.0.0.5 Bug fix : the app crashed sometimes at launch (due to Google Analytics...) 1.0.0.3 - DEMO button on the Start Page - Increase interpupillary distance setting for large screens (or large interpupillary distance on human faces !) - Bug fix 1.0.0.2 Bug fix with touch gestures 1.0.0.1 - New Feature : 3D VR Headset supported (Oculus Rift like devices, Google Cardboard etc.) - 3D VR Headset : Customize Interpupillary distance (IPD) - 3D VR Headset : Buy recommended device via the app - Better UI experience (click once to show/hide the player controls) - Better video performances - Handle URI to play videos (in addition of local & YouTube videos)
Once your video is exported to a mobile device, to have your audience jump into the full experience, consider picking up a VR headset. Quality of the headset can range anywhere from purchasing a cardboard VR viewer for a few dollars to investing in a higher end model. You may want to even consider going the extra mile and picking up a headset that that includes an audio plugin to create that surreal virtual reality environment and take your viewer into the scene.
Install the best YouTube video downloader app here. They include evergreens like TubeMate YouTube Downloader, VidMate - HD video downloader and Snaptube. Some of them work as facebook video downloader too. There are also Instagram video downloader and twitter video downloader software on Android Freeware. Download YouTube videos to mp3 with these great converters.
Support for 4K video source content has become pretty standard in video editing software, but the support varies among the products. For example, some but not all of the applications can import Sony XAVC and XAVC-S formats, which are used by Sony's popular DSLRs, mirrorless cameras, camcorders, and professional video cameras. The same holds true for the H.265 High Efficiency Video Coding (HEVC) standard. Most of the applications here now can import and export HEVC, though there are still a few holdouts.
Android is everywhere! In fact, over 80% of all smartphones in the world are controlled by that little green robot. Create your own Android app to run on all of them with Appmakr's Android app maker. You can develop Android apps, without hiring an Android developer or building your own coding skills. Easily add photos, videos, social feeds, maps and more. You can even publish it directly to the Google Play Market and make it available to all of your new fans around the world. Start building your Android App Now (it only takes 20 minutes)!
Video editing is one of the most computing-intensive activities around, so you'll want the best laptop or desktop you can afford if you're serious about cutting your own movies. Most applications help speed up the editing process by creating a proxy file of lower resolution, so that normal editing and previewing aren't slowed down by the huge full-resolution files.
Other programs have jumped on board with 360 VR support, including Adobe Premiere, Apple Final Cut Pro X, and Magix Movie Edit Pro. Support varies, with some apps including 360-compatible titles, stabilization, and motion tracking. PowerDirector is notable for including those last two. Final Cut offers a useful tool that removes the camera and tripod from the image, often an issue with 360-degree footage.

If you do want to enable ads again, you can do so by tapping the ad button from settings in the lower right-hand corner. While the Mini moniker may imply that you’ll be missing some features, that isn’t the case at all. You can do the same things you can in Chrome or Firefox browsers as the pop-up blocking is a bonus, not its main draw. Opera Mini is a fast, full-featured browser and is free to download from Google Play.


During the last couple of years, SmartyAds developed powerful media buying and selling monetization platforms which are powered by the real-time protocol, header bidding, blockchain, and other innovative ad tech products. Thanks to advanced technologies, the platform's process over 300 million daily impressions, support almost every mobile and web ad format and ensure smooth cross-screen ad delivery.
If you want to give a vintage touch to your videos, this is without a doubt the application you were looking for. Vintage 8mm employs a series of filters that simulate the effect of the old 8mm video cameras and honestly, the result is spectacular. Also comment that the Android version is different from the iOS, since they are applications from different developers.
VeeR VR is a leading VR content platform with the mission of empowering everyone to create and share virtual reality content. Within a year of its establishment, it’s become a phenomenon sweeping through the 360 community, and has been featured on Google Daydream, Samsung Gear VR and HTC Vive. While we believe that VR is the future of storytelling, we want to encourage all VR lovers to create beyond boundaries.
Editor’s like Pinnacle Studio allow you to take your 360 video and convert it to regular standard video. With this, you have full control to take your audience through the experience you want to show them. By using your cursor you are able to set the path through your video with panning and field of view controls. With this capability it is easy to guide your audience through your video, sharing the visual journey as you want it to be seen, without the hassle of requiring multiple cameras to capture all of the angles & then edit them together. The video above, shares with you the steps required to convert your video to standard video.

With a smart optimization algorithm, the app developer can gain more income while displaying the same amount of advertisement in the app. Epom Apps supports the variety of high-performing ad formats, eg. native ads, smart banners, rewarded videos and many more. With the experts’ advice on placement and ad formats to use, app developers can get up to 30% higher revenue compared to the average rates across the industry.


FilmoraGo is a video editor app by Wondershare. It's easily one of the best video editor apps. This video editor packs a whallop. You can do the basics like trim and cut, render, and that kind of stuff. It also includes the ability to play in reverse, do square videos (1:1) for Instagram, and 16:9 videos for YouTube specifically. It also has support for things like slow motion, transitions, music, overlays, and more. It's not half bad for what you get. There are in-app purchases that add to the power. However, most of the features are, in fact, free.
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