One of the most effective location based marketing channels is Google Ads, which continues to become more and more refined in terms of targeting, delivery and functionality. Location based marketing on Google Ads enables you to target users searching Google in specific locations. When combined with device bidding, you can effectively target mobile users, on the move, in the precise geographical location of your business, helping to convert online searches into real-life footfall.
We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.
Sometimes a browser with a pop-up blocker isn’t going to cut it. If that’s the case for you, you may want to look into Adguard for Android. The popular app promises to filter all the nastiness out of the web to give you a clean and trouble-free browsing experience. That said, you’re not going to be able to get the real deal through the usual means as Google does not like “true” ad blocking software for obvious reasons.
We all know that Carl Zeiss is one of the world’s best lens makers and now they have come up with the VR Headset and Carl Zeiss VR One Cinema app. Unlike other VR apps, the best part of this one is that it supports almost all VR headsets like Google cardboard, FreeFly VR, Agnus VR on iPhones and anybody can enjoy the theatre like experience through this app. As for the user interface, this is perhaps the friendliest app of all these three apps. But there is a downside to this. This app downscale the videos during the streaming. However, the overall experience is pretty good no doubt!
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