A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.
It is an application with which you can create video collages and combine several into one. It allows you to include up to 4 videos in a single collage , it has 6 different sizes of frame symmetry, 72 background patterns, 7 filters for video and a very creative function with which you can rotate to the angle you want each of the videos in the collage . The only downside of this application, is that there is no version available for Android.
I've been seeing a lot of attention paid to creating title effects in the applications over the past year. Apple Final Cut Pro X has added 3D title creation, which is pretty spiffy, letting you extrude 2D titles and rotate them on three axes. Corel VideoStudio in its latest version also adds 3D Titling, though not as powerful as Apple's. PowerDirector's Title Designer offers transparency, gradient color, border, blur level, and reflection in titles; Magix has impressive title templates, complete with animations. Premiere Elements offers a nifty title effect in which your video fills the text characters, and Corel recently followed suit in VideoStudio 2019. Look for an application that lets you edit titles in WYSIWYG (what you see is what you get) mode, so that you can type, format, and time it right over the video preview.
Splice is a video editor from GoPro, the company behind some of the world’s best action cameras. You can import your photos and videos into the app, to edit them into a movie. The way the app works is simple: you just import the videos that you want to edit, and mark the important parts (Hilights, as the app calls them) of the video. You can then add music to the video, and then the app automatically clips the entire video according to the Hilights that you marked.
One of the most effective location based marketing channels is Google Ads, which continues to become more and more refined in terms of targeting, delivery and functionality. Location based marketing on Google Ads enables you to target users searching Google in specific locations. When combined with device bidding, you can effectively target mobile users, on the move, in the precise geographical location of your business, helping to convert online searches into real-life footfall.
We all know that Carl Zeiss is one of the world’s best lens makers and now they have come up with the VR Headset and Carl Zeiss VR One Cinema app. Unlike other VR apps, the best part of this one is that it supports almost all VR headsets like Google cardboard, FreeFly VR, Agnus VR on iPhones and anybody can enjoy the theatre like experience through this app. As for the user interface, this is perhaps the friendliest app of all these three apps. But there is a downside to this. This app downscale the videos during the streaming. However, the overall experience is pretty good no doubt!
A tool coming to the latest versions of video editing applications is support for seamless transitions. Picture a scene showing people at a beach, and suddenly the sky zooms in and your in Rome or Paris, but it looks like you're in the same place because the transition glued the two scenes together using the sky. There are plenty of other examples of seamless transition; this magnificent video shows a good selection of them, and is partly responsible for starting the trend.
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