A recent example of effective appvertising is the TRON: Legacy interactive ad for the iPad. The ad runs in an inviting banner within an iPad app. Once you click on the ad, you're able to control the interaction and choose what to do next. Explore the characters? See behind-the-scenes footage? Hear Daft Punk talk about composing the soundtrack? It's all there. You can also check out local show times, download screen savers and even e-mail friends, all without leaving the ad.
Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
2.2.11.0 (11/14/2017) - WM10 : Navigation bar hides at start 2.2.0.0 (11/13/2017) - New "Cinema" mode in VR settings : watch non 360° videos like if tou are at the cinema! - Bugfix: SBS mode bad results with video rendering. 2.1.0.0 (07/17/2017) - W10 : Transparency tile - WM10 : Bugfix - crash at launch on 2.0.0.0 (07/13/2017) - Windows 10 UWP (Works with XboxOne too) but the old version for Win 8.1 (Desktop+Phone) is still updated with this package. (Note : you can use gamepads on Windows Mobile 10) - Spherical Video SBS (Side By Side) handled (top-bottom or left-right) 1.2.0.0 (07/19/2016) - Sensor performances improved - General performances improved 1.1.0.0 (07/01/2016) - New feature : You can read 360° images/photos now (local files or URI) - Some Bug fixes 1.0.0.5 Bug fix : the app crashed sometimes at launch (due to Google Analytics...) 1.0.0.3 - DEMO button on the Start Page - Increase interpupillary distance setting for large screens (or large interpupillary distance on human faces !) - Bug fix 1.0.0.2 Bug fix with touch gestures 1.0.0.1 - New Feature : 3D VR Headset supported (Oculus Rift like devices, Google Cardboard etc.) - 3D VR Headset : Customize Interpupillary distance (IPD) - 3D VR Headset : Buy recommended device via the app - Better UI experience (click once to show/hide the player controls) - Better video performances - Handle URI to play videos (in addition of local & YouTube videos)
"Easy Movie Maker" is a lightweight video editing tools for users who do not have video post-production experience, provide a more concise operation, do not need to know too many professional terminology, quickly clip the required video. Very suitable for making short video, video courseware, home video, photo MV, YouTube video. Feature list: * Basic editing tools include video trimming & merging, text adding and music adding. * Project mode is for advanced users, supports more media types, provides richer features and options, and is able to save project automatically for the next editing. * The transcoding tools include transcode video(full format) to MP4, transcode audio(full format) to AAC or MP3, extract audio clips from the video. * A variety of transitions, filters, and picture animation effects. * Provide the option to adjust the precision frame. * Support image rotation, crop, scale, translation. * Various color adjustment options include brightness, saturation, contrast, hue, color temperature, sharpness, exposure, highlight, resolution, shadow, blur, etc. * The text setting options include font family, size, color, transparency, alignment, stroke, start animation and end animation. * Support add one or multiple background music tracks, the audio setting options include music trimming, volume control, fade in and fade out. * Support overlay pictures or videos to the exported video. * Support create a blank shot and import a video or photo by the camera. * The supported video formats include mp4, avi, 3gp, mkv, asf, mts, mov, etc. * The supported picture formats include jpg, bmp, png, etc. * The supported audio formats include mp3, wav, wma, flac, etc. * Support for HD video formats including 720P, 1080P, 2K, 4K. * Adapt to all devices running Windows10 included PC, laptop, tablet, phone, etc. We will continue to update and improve the App, user feedback is important to us, welcome e-mail to us with suggestions and criticisms, thank you!
CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.

KineMaster Video Editor is one of the best iPhone Video editing apps that you can use. The app offers professional level editing tools and yet makes it easy to start your video editing journey. One of the good things about this app is that it supports landscape, portrait, and square video formats. So whether you are editing your family video, a video for YouTube or for Instagram, you can edit your videos using KineMaster. Another good thing about this app is that even the free version doesn’t show any ads.


A mobile yellow pages with reviews and offers for everything from restaurants to shopping to hairdressers and so much more. With an average of 29 million monthly app users, Yelp allows businesses to list for free on the site, targeting users with offers and rewards. Yelp also provides businesses owners with the opportunity to engage with their customers both privately and publicly within the app, helping to establish a more personal experience for customers.

According to a 2017 survey by the GSMA, 5 billion people now have a mobile device, with 90% of the world living in an area with mobile access. In fact, Mobile Internet usage has grown at such a rate that it has overtaken internet access via desktop by nearly 12% in the US. Even in many developing countries, there is an increasing trend for web access by mobile only.
The last thing that I want to mention to you is the importance of always testing multiple different creatives in your campaigns. I recommend testing at least 3 different images and 2 different combinations of copy (6 ads total) for every campaign you run. This greatly increases your chances of creating an ad that resonates with your target audience.
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