Google Cardboard, which is typically distributed in the form of do-it-yourself kits consisting of low-cost materials and components,[19] has been credited with helping virtual reality become more readily available to the general public, and helping boost the adoption of 360-degree video by publishers, such as mainstream journalists and media brands.[20]
In addition to replacing the camcorder, your smartphone can also be used as a video editor. There are a variety of different apps available on the market today for editing video. From basic video editors that let you trim out pieces of your video you don’t want, to themed editors that let you change the frame rate and filter of your video to make it look like an old school 8mm film.
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360 content is slowly growing. Both Facebook and YouTube support this format even though cameras for it are not common. They’re also very expensive so you’re unlikely to see a huge boom in 360 content any time soon. That said, 360 content, 3D content, and Virtual Reality content are being pushed hard by giants like Facebook and Microsoft. Facebook has its Oculus headset, and Microsoft has the Hololens. With the Creators Update, Microsoft added expanded the capabilities of the Movies & TV app and added support for 360 content. You can now use the app to watch 360 videos in Windows 10. Here’s how. 

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We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.

Support for 4K video source content has become pretty standard in video editing software, but the support varies among the products. For example, some but not all of the applications can import Sony XAVC and XAVC-S formats, which are used by Sony's popular DSLRs, mirrorless cameras, camcorders, and professional video cameras. The same holds true for the H.265 High Efficiency Video Coding (HEVC) standard. Most of the applications here now can import and export HEVC, though there are still a few holdouts.

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