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CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.

Once your video is exported to a mobile device, to have your audience jump into the full experience, consider picking up a VR headset. Quality of the headset can range anywhere from purchasing a cardboard VR viewer for a few dollars to investing in a higher end model. You may want to even consider going the extra mile and picking up a headset that that includes an audio plugin to create that surreal virtual reality environment and take your viewer into the scene.


If you’ve got a fitness app, you might have segmented your potential audience into 2 groups. Men who want to get huge lifting weights, and men who want to get ready for a marathon. As you can imagine, they have completely different goals, and their interests and behaviour will reflect that. You need to take this into consideration when you create your images.
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