We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.
Videolicious lets you edit videos and photos from your iPhone’s library, turning them into a documentary-style film. The easy-to-use app has number of built-in video ideas and instructions on how to create things like a video thank you note, a product or restaurant review, or your own news report. Finished videos can be saved to your phone’s camera roll to share with others, or uploaded directly to Facebook or YouTube from within the app.
Miss the days of Super 8 cameras? iSuper8 lets you give videos you’ve recorded on your iPhone a vintage look, grading each pixel of your video to give it a unique vintage look. The app allows you to adjust the frame rate of videos you’ve recorded to 12, 18, or 24 frames per second and has number of customizable film stocks you can use to make your video look its best.
Splice is a video editor from GoPro, the company behind some of the world’s best action cameras. You can import your photos and videos into the app, to edit them into a movie. The way the app works is simple: you just import the videos that you want to edit, and mark the important parts (Hilights, as the app calls them) of the video. You can then add music to the video, and then the app automatically clips the entire video according to the Hilights that you marked.
Another program, VSDC Video Editor Pro, simply has too outdated an interface, making common tasks difficult. Longtime pro video editors will note the absence of Avid Media Composer, which is simply too unwieldy for PCMag's primarily consumer audience. There are a couple of more interesting applications—NCH VideoPad and AVS Video Editor among them—that we simply haven't tested yet.

We still live in the days of talkies, so you want to be able to edit the audio in your digital moves as well as the images. Most of the products included here offer canned background music, and many, such as Pinnacle Studio, can even tailor the soundtrack to the exact length of your movie. All of these programs can separate audio and video tracks, and most can clean up background noise and add environmental audio effects such as concert hall reverb. A couple of the products have an auto-ducking feature, which lowers background music during dialog—a definite pro-level plus.
Mobile apps are everywhere.  From the app that lets you order Starbucks for pickup when you’re running late in the morning to the loyalty points app at your local taco place, it seems as if apps and your favorite businesses go hand in hand. In fact, a 2018 survey by professional services firm Clutch found that 42 percent of small- and medium-sized businesse [...]

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