360 content is slowly growing. Both Facebook and YouTube support this format even though cameras for it are not common. They’re also very expensive so you’re unlikely to see a huge boom in 360 content any time soon. That said, 360 content, 3D content, and Virtual Reality content are being pushed hard by giants like Facebook and Microsoft. Facebook has its Oculus headset, and Microsoft has the Hololens. With the Creators Update, Microsoft added expanded the capabilities of the Movies & TV app and added support for 360 content. You can now use the app to watch 360 videos in Windows 10. Here’s how.
PowerDirector is one of the most comprehensive video editor apps on this list. It comes with a ton of features, including quick editing tools, various effects and other tools, and it even comes with things like a collage maker and slow motion support. The interface is relatively easy to work with and it utilizes the classic timeline editor method. It should be more familiar for those who video edit often. It’s free to download and use, but you’ll need to fork out some extra money to get all the features. This is a for real video editor, especially for larger screens like Chromebooks or tablets.
Snapseed is another great basic photo editing app, but with features that make it slightly more geared towards the professional user. For example, with Snapseed, you can focus in on a certain point of the image and bring it to life with enhanced lighting and focusing features. This makes it perfect for marketers who depend on images to sell their products.
One of the capabilities that has been making its way into consumer-level video editing software is more-detailed color grading. Color wheels, curves, and histograms give editors control over the intensity of every shade. Related to this is support for LUTs (lookup tables), also known as CLUTs (color lookup tables). This staple of pro-level software lets you quickly change the look of a video to give it a specific mood. For example, think of the dark blue look of thriller movies like The Revenant. You can download LUTs for free from several sites or use those included with some video software to give your video a specific look. One well-known LUT type is the kind that can make a daytime scene look like it was shot at night.
If you’ve got a fitness app, you might have segmented your potential audience into 2 groups. Men who want to get huge lifting weights, and men who want to get ready for a marathon. As you can imagine, they have completely different goals, and their interests and behaviour will reflect that. You need to take this into consideration when you create your images. 
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