Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.
Love FilmoraGo! This app is truly amazing! I usually download apps first and give them a good try before rating them but this right here beats any other editing app. I just made an edit and it turned out perfect. Hope to see this grow further in the near future! Also some frame rate issues could be fixed. Occurs a lot when tiny clips are combined, not allowing it to play right. Overall a great app.
You can also use the build-in video converter tools to freely convert video/audio format to another format. It is a non-linear tool, which means you can place video clips in the timeline freely. You can also export your video to IG, FB and YouTube, which is powerful as a free video editor. You can also edit 4K and HD videos. For this point, not every free video editor can do.
If you are coming from the print world, you may need to rethink some of the things you learned in design school about "simple, clean" layouts. Interactive ads tend to be visually busier than print ads, but that doesn't diminish their impact. The ad should also feel just as native on the device as the app in which it was built. At the same time, you need to strike a balance between grabbing attention not going over the top.
If you’ve got a fitness app, you might have segmented your potential audience into 2 groups. Men who want to get huge lifting weights, and men who want to get ready for a marathon. As you can imagine, they have completely different goals, and their interests and behaviour will reflect that. You need to take this into consideration when you create your images.