Increasingly, new capabilities trickle down from professional-level software to the consumer category. That's a good thing for nonprofessional movie editors, since the more consumer-oriented software tends to make easier procedures that can sometimes be pretty tricky in the pro-level software. Read on for a survey of the latest trends in video editing software along with our top picks in the field.

Though Mac users don't have the sheer number of software choices available for PCs, Apple fans interested in editing video are well served, by four products in particular. At the entry level, the surprisingly capable and enjoyable-to-use iMovie comes free with every Mac sold since at least 2011. iMovie only offers two video tracks, but does good job with chroma-keying, and its Trailers feature makes it easy to produce slick, Hollywood-style productions.

Go down to a sandy, golden beach at dawn. Enjoy the splendid solitude, the intense awareness that comes with being by yourself in nature. Watch the sun rise over the headland and listen to the soothing sound of the waves and the jubilant songs of the birds as they welcome a new day. Immerse yourself in the tranquillity, but also in the energy of new beginnings. Embrace this energy and allow it to nurture your body. Let it renew your spirit, give you hope for the future and reconnect you with creation. Fun fact - Even though the beach is called Pebbly Beach in reality, there are no pebbles on this beach!

This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app.

Miss the days of Super 8 cameras? iSuper8 lets you give videos you’ve recorded on your iPhone a vintage look, grading each pixel of your video to give it a unique vintage look. The app allows you to adjust the frame rate of videos you’ve recorded to 12, 18, or 24 frames per second and has number of customizable film stocks you can use to make your video look its best.
A great video isn’t just about images. Without clear audio you lose much of the emotional impact. Music can make a big difference in immersing your audience into your experience. Often time camera pick up white noise such as wind, which can take away from the playback experience. Why not add a soundtrack to your video to set the mood you want share. Be sure to pick a soundtrack to compliment the action on screen.
While the AppBrain Ad Detector can block pop-ups and ads, the way it goes about it is different. It can actually “sniff” them out and goes far beyond just snooping for the usual piece of advertising. AppBrain can lock down spam ads and push notifications while detecting for harmful app networks. Staying true to its private eye nature, the app can actually let you see which tool developers used as well.
If you’ve got a fitness app, you might have segmented your potential audience into 2 groups. Men who want to get huge lifting weights, and men who want to get ready for a marathon. As you can imagine, they have completely different goals, and their interests and behaviour will reflect that. You need to take this into consideration when you create your images.
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